Why Yonex don't sell all of their strings all around the world can sometimes be a mystery to me. There is quite clearly the same market for coloured badminton strings in the UK, so Yonex could be losing a lot of revenue just from not stocking a product that they already sell elsewhere. I know that many people are put off by the fact that Bg80 only comes in yellow, which makes people go for a usually slightly cheaper white string. However, if you look on the Yonex USA website, Bg80 is only available in white over there! This is something that baffles me beyond belief.
I also have many different people (usually girls) ask me if I have a variety of different coloured strings, and I can usually get a string from a different manufacturer that is of the colour they would like, but that is still a sale that Yonex has lost here in the UK. If you look on www.mybadmintonstore.com for example, then they have some Yonex strings in as many as about 7 different colours, so if ever I have a specific request for a particular Yonex string in a colour that is not available in the UK then that is the place I got to first.
Here is the problem though, I should not have to order strings from abroad just because Yonex do not think there is a big enough market here in the UK, there clearly is and after speaking to one of the biggest UK retailers of badminton string, who said that if Yonex did have coloured string in the UK they would happily buy at least a box of reels of each one, it shows that Yonex are potentially losing a huge amount of profit every year by not selling all of their colours of strings everwhere!
I also have many different people (usually girls) ask me if I have a variety of different coloured strings, and I can usually get a string from a different manufacturer that is of the colour they would like, but that is still a sale that Yonex has lost here in the UK. If you look on www.mybadmintonstore.com for example, then they have some Yonex strings in as many as about 7 different colours, so if ever I have a specific request for a particular Yonex string in a colour that is not available in the UK then that is the place I got to first.
Here is the problem though, I should not have to order strings from abroad just because Yonex do not think there is a big enough market here in the UK, there clearly is and after speaking to one of the biggest UK retailers of badminton string, who said that if Yonex did have coloured string in the UK they would happily buy at least a box of reels of each one, it shows that Yonex are potentially losing a huge amount of profit every year by not selling all of their colours of strings everwhere!
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